This Award will be made to a retailer delivering its business plan objectives and demonstrating improved business performance as a result.

Entry to this category is open to all Business rate paying organisations with an operating address within the Salisbury Ring Road.


The judges will be looking for:

  • A retailer who has a firm understanding of how to maximise all retail opportunities
  • A retailer that can demonstrate success in achieving excellence through the delivery of top line customer service
  • A retailer that is actively improving customer service orientation of staff through training and development
  • The quality of the shop front design and window display
  • The overall quality of the internal shop fit



Salisbury’s Business Improvement District (BID) is an arrangement whereby businesses come together to form and develop a dynamic business environment and decide and fund improvements they feel could be made in their area. Salisbury BID has a 5-year term after which it will go back to its members to vote for its renewal. Funded by approximately 550 businesses within Salisbury City Centre paying a 1.5% levy based on their rateable value, businesses voted in favour of becoming a BID towards the end of 2013 and the BID came into operation in April of 2014. The BID is a not for profit company with a Board of 17 directors who are all levy payers. They oversee the company and BID activities with funds of over £2,000,000 over five years.

Mark Jones Eye Care